Infinite Audience Graph
The intelligence layer for precision targeting. We fuse proprietary identity resolution with a constantly expanding universe of consumer signals across every dimension of daily life to turn complex data into highly actionable audiences.
Scalable Precision
Built for seamless audience creation. Every record within the Infinite Audience Graph is powered by thousands of enrichment signals, delivering the exact depth and precision your segmentation demands. From broad national campaigns to surgical micro-segments, every audience starts here.
Single Identity. Maximum Match Rates
The Infinite Audience Graph comprises over 69,397 node identifiers, resolved to a single, persistent identity per person. By combining names, addresses, emails, and phone numbers with deep historical records, we create a highly accurate, deduplicated profile for consumers nationwide.
When you bring your first-party data to the graph, your customer records are matched against these node identifiers. Every match instantly links your data to a fully enriched, multi-dimensional profile.
Model-Ready Features
Every attribute in the Infinite Audience Graph Feature Store is a production-grade variable, ready for immediate ingestion into your machine learning pipelines. We give your analytics team access to the exact same feature store we use to train our own models, while our built-in Feature Registry handles all versioning, governance, and metadata.
Whether your models require real-time feature serving or high-volume batch extraction, our Feature Store unifies both modes. You can power live predictions and offline training pipelines with the exact same validated features, entirely removing offline-online skew.